About Us

If you want to learn more about us, you’re in the right place. Read to learn how we managed to grow our business so fast.




Our story

GEMFIVE is an online shopping destination where you can discover new brands, find the things you love and look out for the latest must-haves. At GEMFIVE, we simplify your shopping experience with curated good finds, tips and tools, and daily inspirations for everyday living. 

We’re passionate about getting our merchant community and authorised partners right for you. So you can shop with confidence and we want you to have as much fun visiting GEMFIVE as we do in stocking it. 

Founded in Malaysia in 2015, GEMFIVE is owned and operated by GuoLine eMarketing Sdn Bhd (Company No: 1112813-T). Hong Leong Group is today the principal investor in GEMFIVE.